My
Curated
Selection
Projects.
[2023-2026]
of
Marketing & Personal Branding Platform : @thefifthvertical
Work:
I founded and built a personal branding and marketing platform on Instagram, where I develop and execute content strategies rooted in trend forecasting, audience insights, and culturally relevant storytelling. I create and produce short-form video content aligned with Gen Z aesthetics across marketing, business, and career tips, while continuously analyzing Instagram performance metrics to refine engagement, retention, and overall brand positioning.
Results:
Drove consistent audience growth and engagement, leading to inbound freelance and collaboration opportunities while establishing a distinct, culture-first brand presence.
I am currently undertaking a 365-day posting challenge on my instagram page, where I publish one piece of content daily to experiment with formats, messaging, and audience response. I systematically analyze performance metrics, including engagement rates, reach, and retention to identify high-performing content patterns and iterate my strategy accordingly. Through this process, I create value-driven content aimed at educating and inspiring within the creative and business space, while strengthening my skills in content strategy, audience psychology, and data-driven storytelling.
Archives from my
Internship : Tailored Thrifts
Tailored Thrifts is a female-owned startup in Bloomington, Indiana, specializing in selected vintage fashion. Rooted in the belief that retail is a sensory experience, the brand integrates touch, sight, and ambiance to create a nostalgic yet modern shopping environment. As Marketing Intern in Spring 2025, my work included social media strategy, content creation, merchandising, and customer interaction to bridge online and offline experiences.
WiMS Edition : Projects and Initiatives
As the Co-Founder and President of Women in Marketing & Sales (WiMS) at Indiana University, I have worked to create opportunities for students to gain real-world experience in marketing and sales. This portfolio highlights my contributions, including event planning, marketing strategies, social media campaigns, community engagement, and leadership initiatives. It reflects the efforts put into building the club, organizing impactful programs, and connecting members with industry professionals.
Mock Brand Campaigns
This collection features mock campaigns I created for brands I admire, including Glossier, Chamberlain Coffee, Blank Street, and Heaven Mayhem. While these are not official collaborations, each project is a strategic and creative exploration of their brand worlds, designed to showcase how I think, create, and translate identity into compelling campaigns.gement, and leadership initiatives.
Brandflix : On Air
Podcast
I started Brandflix in the summer of 2023 as a platform to explore the power of branding through storytelling. Season One, which concluded in August 2024, featured deep dives into brand stories, marketing strategies, and consumer behavior. Each episode unpacked the strategies behind some of the world’s most iconic brands, making complex business concepts engaging and accessible.